L’Oréal USA’s Professional Products Division and hair care brands are collaborating with StyleSeat

L’Oréal USA’s Professional Products Division and its hair care brands—L’Oréal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional—are collaborating with StyleSeat, a web and mobile destination that gives salons and stylists a suite of integrated digital tools to run, manage and grow their business.

Through this collaboration, StyleSeat will offer L’Oréal USA Professional Products Division brands customized tools including online booking; 12 months of free deluxe services; branded email templates and profile pages; spotlight on StyleSeat.com salon finder; tracking of client history; and more.

According to L’Oréal, by 2017, the internet will influence 60% of all retail purchases, and as such the firm has created this custom program to “support their network of salon owners and stylists, through every stage of their careers.” 

StyleSeat’s platform offers a combination of web and mobile booking, a professional web presence, marketing tools, and a new e-commerce feature (launching in the fourth quarter). Consumers can also read recommendations from other clients and make online appointments with top salons or stylists in their areas. More than 3 million consumers currently use StyleSeat, with more than 8 million appointments booked since its launch. Forty percent of the appointment bookings that happen on StyleSeat are outside the hours of business operation.